Survival Is Not Enough

Best-selling author Godin imports the precepts of evolution and applies them in the business world, showing companies how they can thrive even when in the midst of developing. SURVIVAL IS NOT ENOUGH demonstrates Godin`s art of zooming, the steps and practices companies can adopt to allow them to evolve without losing market share or customer loyalty. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.